Archive for the ‘Twitter’ Category

• A part of my job is to  find ways to increase my clients online visibility and part of the service I provide is thinking outside the box.  One afternoon while I sat preparing content for one of my client’s Twitter accounts, it dawned on me.  Let’s use Twitter to not only promote the teleseminar but also to feed content about the teleseminar to the audience while the teleseminar event was taking place.  So this is what I did: I scheduled tweets to promote the teleseminar on Twitter.  Generally it would be tweets getting people to sign up to the teleseminar.




• On the day of the teleseminar, schedule more tweets promoting the teleseminar but don’t overdo it, you don’t want to spam your audience.




• Reminder tweets of the teleseminar taking place in 1 hr, 30 mins, 15 mins, then about to start.  Also do one after the teleseminar has started, saying listening to…., come and join.

This is all done on Hootsuite, so we don’t have to worry about it.  Lovely tool Hootsuite.

When the teleseminar starts, have your team, in my case, my clients would use my team who would sit in and listen to the teleseminar and tweet updates on what is being talked about in the teleseminar with a direct link for people to join in on the teleseminar.

Tips:

Use a hashtag to define your teleseminar and track it.  E.g. #teleseminar.

When it comes to the questions and answers, announce via twitter, “it’s questions and answer time” and again make use of hashtags.

#Qtopic: What is the best way to use this product?
#Atopic: The best way to use this product is….

This way you are adding more useful content to your Twitter account, and you are generating activity and conversation on your site.  After the teleseminar, if the tweets are related to what you do, take those feeds and feed them into your twitter sheet for future use.

If you want to find out more about getting your teleseminars updated via Twitter, tweet @romanythresher

There are still a number of people who are not convinced that social media works and I often get asked “how does it work,?” “How do you use social media and how do you use Twitter”.

A key aspect of what I do for my business and for some of my clients is to monitor conversations on a daily basis.  I would surf the net every day and also spend some time on Twitter just listening and reading what people have to say, but not all day.

Now Twitter is just one aspect of social media but this shows you just how powerful Twitter can be.

For the sceptics who are not convinced about the benefit of using social media and for those who think that Twitter is a waste of time.  Here is an example of how two businesses and one freelancer benefitted from a microblogging tool like Twitter.

A while back while monitoring conversations on Twitter, I spotted a tweet which read:

“Anyone know someone they can recommend who creates professional-looking copy

in pdf format (like e-books, e-brochures, etc.)?”

“Hell yeh, of course I do”, and so what did I do, I responded saying:  “What do you need help with? I’m sure there is something I can do for you” and I immediately sent Bev Toogood a DM with my email address.

A few minutes later I received an email from Bev with her requirements.  I sent her a quote, she agreed and I got the ball rolling immediately.  I got in touch with my graphics person in Cape Town who got started with some ideas.

The result being that to date we have completed 5 jobs for Little Sunflowers and yes social media does work for business.

So what do you have to do?

• Monitor and participate in conversations but don’t do it all day you won’t get any work done.
• See the right tweet at the right time.
• Respond immediately

This is what Beverley Toogood of Littlesunflowers said when I spoke to her about the Tweet on Twitter when I asked her permission to share this with you:

I put a note out on Twitter which you responded to, as did someone else.  They recommended a third party, I tweeted that third party & got no reply.  I found the third party’s website, filled in an online enquiry form, then got a weird automated response which accused me of spamming. I then tweeted them again and explained that this had happened.  Over a day later they replied, by which time you were getting the first draft of the magnet together.

A real lesson for us all in how fast things move these days, and how important it is to respond to potential and existing customers quickly because, if you don’t, someone else will!